Norms of Valence, Arousal, and Dominance

measuring them for their effectiveness to induce the reader in three ways, by the level of Valence experienced, the level of Arousal induced, and the level of Dominance experienced.

We hear it all the time, words have power. It’s said in the same tone of voice used to express warm fuzzes like ‘Follow your Dreams’ and ‘Don’t give up before the miracle happens.’ And there’s always a lot of overly white teeth involved.

The study resulted in the compiling of over 13k words, measuring them for their effectiveness to induce the reader in three ways, by the level of Valence experienced, the level of Arousal induced, and the level of Dominance felt. Continue reading “Norms of Valence, Arousal, and Dominance”